Is Your Product or Service an "Ideavirus?"

by Milana Leshinsky

"Unleashing the Ideavirus" by Seth Godin is one of the most important books on business and marketing. It is not about finding the right marketing strategies, or knowing the right places to advertise in.
It's about creating a remarkable product with marketing built right into the product!

The concept behind Ideavirus is NOT making as much money as you can with your product right away - a different strategy would need to be in place for this.

The concept is to spread the word about your product or service to as many people in the world as possible, then leverage your audience by selling a paid version of this product or a completely different product.

For example, WinZip used to offer a free version of their file compression software for years. Last month I checked their site, and the free version is no longer available. But guess what! This program has become so popular among Windows users, it's almost a standard! Who cares about paying $30 for it now, if you "can't live" without it!

The same is happening to many other products, and the Internet is making things happen so much faster and easier today. It "amplifies" the word-of-mouth by thousands!

Do you have a product or service that's an ideavirus? Could it become one with a few tweaks?

Check each box that truthfully applies to you, and find out whether your product or service has a potential of being an "Ideavirus."

P.S. If you want to learn more about what "hive", "sneezers" and "amplifier" mean to your business, read the book!

I am the first one to introduce this idea
Nobody would ever call my product 'boring'
There is a free trial available
The trial/demo is fast and painless
There is literaly no learning curve in using the product
There is an existing audience for this product
There are 3 or more magazines already being published specifically for this audience
Your product is easy to understand and can be explained in one simple sentence
It can be easily shared with others without too much hassle
People get excited about using your product
Customers can use your product over and over again
Your product can be called at least one of these adjectives:
   - cool
   - remarkable
   - thought-provoking
   - funny
   - important
   - impressive
   - profit generating
You can continue introducing new products for the same audience to leverage the customer base you build with this product
You have an affiliate program in place to reward your 'sneezers' for spreading the word about your product
You have put together text ads, articles and letters your affiliates can use to spread the word
The more people use your product, the more other people learn about it. In other words, your product carries a promotional message inside of it.

(For example, every email sent via Hotmail has a message at the bottom of it: 'Get your own free email account from Hotmail')
Your product impresses people
Your product has an exciting look, feel, and image (e.g. high-impact web site, unique logo design, etc.)
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