Niche Chooser
Is This the Right Niche for My Business?

This group of people have specialized interests and needs
They have a strong desire for what you offer
You have (or you can create) a compelling reason for prospects in the group to do business with you instead of with someone else
You can easily reach individual prospects within the group
The group is large enough to produce the volume of business you need
The group is small enough that your competition is likely to overlook it
You are, or used to be, a part of this group of people
Your target prospects are in the financial position to afford your products and services
You enjoy working with people in this niche
You can see yourself creating various products and services to offer to your niche market
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